Project Description

The Path to Brand Clarity. 

We guide nonprofit leaders to define brand direction, brand personality, and brand experience that connects with their audience’s hearts and minds.

Your organization will flourish, grow, and achieve its potential when your brand direction is clear and focused, when you understand what your audience is listening for, and when you communicate with clarity.

For over 25 years, we’ve equipped hundreds of courageous leaders with the insights to transform their culture and build powerful brands through mission-driven design communications.

Mission-driven design is a framework that aligns design and marketing communications with your organization’s purpose – the deeply held beliefs and values that guide its behavior and mission. It encompasses the positioning, differentiation, strategy, design, touch points, and user experience – what is commonly known as branding and communications – and understood by our clients as design with purpose.

Mission-driven design is the catalyst that aligns an organization’s character and culture with its purpose. Through the discipline of human-focused design thinking, it helps build relationships by telling your organization’s story with empathy for the listener, building trust through your organization’s unique voice.



Primary Contact: Mr. Brian Sooy, President

Work Phone: 440-213-8116

Published: “Raise Your Voice
Marketing Communications. Positioning. Brand Strategy.
Brand Assessment. Content Marketing.


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